Johnnie walker

The gifts
you give
say a lot
about you

decoding gifts

Men would rather stick bamboo shoots under their nails while starring in a remake of The Sisterhood of the Traveling Pants than express themselves. Especially to other men. That provided our insight behind our Johnnie Walker “Say it without saying it” campaign.

We created a series of films of men gifting bottles of Johnnie Walker, which expresses for them everything they can’t bring themselves to say.

Online, we created The Gift Translator and let it do the talking; placed on holiday gift guides the rich media banner gave instant feedback on your gift ideas. The interpretations were a dynamic and entertaining way to remind guys that every gift — not just Johnnie Walker — actually makes a statement.

behind every
GIFT YOU GIVE 
is a story

PRINTING HEART
on paper

In the press & every subway station in the United states

• Communication Arts Interactive Annual

• Gold IAB MIXX Award

• Gold Effie

• Webby finalist

And for those WITH
more to say there’s
johnnie walker blue

ROLE

Art Director @ BBH New York
 
Concept + Storytelling + Art Direction + Online

ABOUT

Burke Lauderdale is a freelance Creative Director, Art Director who believes that without grit there are no pearls.

He hangs his hat in Austin, Texas and works anywhere planes fly.

CONTACT

Always available via burkelauderdale@gmail.com