NATIONWIDE

THE FIRST
SOCIAL MEDIA
INSURANCE

THE INTERNET IS BIG MAD

Insurance is often seen as the grumbling, bill-collecting machine that it is.

But what if, just for a moment, insurance decided to don a human soul and act like it cared about your everyday miseries?

What might it do?

Well, perhaps it would take notice of life’s relentless parade of minor calamities — that relentless “death by a thousand cuts” kind of feeling — and decide to lend a hand.

People spout all sorts of nonsense and grievances online, but amidst the noise, there’s a persistent trend that caught our eye — the astonishing number of coffee spills.

I mean, it’s a verifiable tsunami of spilled java out there. And oddly enough, no one seems too keen on addressing this catastrophe. It’s as if the internet is okay with continuing to be an endless echo chamber of complaints.

From spilled coffees to forgotten lunches, to the broken-hearted to those who’d lost their voices, we reached out to all of them.

And just like that, Nationwide made people whole by providing what we aptly called “social media insurance.” Because in the grand theater of life’s mishaps, it’s the small acts of kindness that can truly make the difference.

say it
quick

LIVE RESPONSE PROJECT

In the whirlwind of today’s digital age, users pop on and offline in seconds. So we knew our responses needed to be lighting-fast.

Our team was ready to provide immediate support, helping users feel heard, valued, and appreciated in their moment of loss.

and what
you give 
comes back sweeter

TOUCHING DIGITAL HEARTS

We struck a chord out in the ever-noisy digital landscape. Messages like these began popping up like daisies after our outreach.

It’s not every day you get praised for offering a hand without expecting anything in return.

The irony, of course, is that in some cases we weren’t these users insurer of record, but that didn’t matter. It was a testament to a timely, personal response in a world where many corporations seem to have forgotten that we’re all human.

And brands should act that way, too.

ROLE

Associate Creative Director, Art Director @ McKinney
 
Concept + Storytelling + Creative Direction + Art Direction + Social

ABOUT

Burke Lauderdale is a freelance Creative Director, Art Director who believes that without grit there are no pearls.

He hangs his hat in Austin, Texas and works anywhere planes fly.

CONTACT

Always available via burkelauderdale@gmail.com