SPOT

insurance designed for life in motion

Imagine having insurance that doesn't cramp your style when you're out there living life to the fullest.

Well, that's where Spot comes in — insurance for the thrill-seekers, the adventurers, and anyone who's tired of playing it safe.

They get it; they want you to embrace the risks, chart unexplored territories, and have unforgettable adventures. With Spot, you can dive headfirst into the double black diamond, conquer that rugged single track, and go full yeet — always. 

What sets Spot apart is their dedication to taking care of the nitty-gritty insurance details behind the scenes while making sure you're covered doing basically anything your typical insurance won't cover. That means you can send it 24/7/365 without a second thought.

I had the privilege of being part of their journey, helping breathe new life into their brand, their voice, and their overall look and feel — all of which doubled down on living a life full of adventure.

every jump
every time

real over everything

At Spot, we’ve always felt that our photography should capture the essence of living life with wild abandon.

We’ve never been too concerned with the pristine, picture-perfect image that some insurance brands seem to chase.

After all, we’re not about keeping up appearances; we’re about embracing life at our own rhythm, blemishes, wrinkles, and all. Wrinkles, you see, they tell stories — tales of laughter, sun-soaked days, and adventures etched into our very beings.

And that out-of-place chair in the shot? Well, it’s just a reminder that life is a bit messy and wonderfully imperfect.

We’re in constant pursuit of authenticity through our photography, a reflection of the real people who live their lives unscripted. That means our camera needs to be right where the action is, where the laughter is loudest and where the adventure is most daring.

Because when you’re living life to the fullest, who has time for perfectly posed photos anyway?

ROLE

Head of Creative, Art Director @ Spot
 
Team Development + Concept + Storytelling + Creative Direction + Art Direction + Brand

ABOUT

Burke Lauderdale is a freelance Creative Director, Art Director who believes that without grit there are no pearls.

He hangs his hat in Austin, Texas and works anywhere planes fly.

CONTACT

Always available via burkelauderdale@gmail.com