VERIZON

the
digital
divide

THE ISSUE

Hold on to your floppy disks, because this is a real shocker.

It turns out that in this day and age, when your smartphone can tell you the weather in Timbuktu and your fridge can text you when you’re running low on milk, there are schools out there that are as technologically advanced as a butter churn.

That’s the injustice that Verizon wanted to expose while providing free technology, access, and hand-on learning to schools in disadvantaged areas across the United States.

Enter, “Without a Net: The Digital Divide in America” a documentary directed by Rory Kennedy and voiced over by Jamie Foxx that highlights the issue.

We partnered with National Geographic for the debut of the film, along with hosting a cameo at the New York Film Festival.

Meredith Viera, who you recognize from your television screen, sat down with Rory Kennedy where they dove into the struggles of disadvantaged youth whose entire lives are affected by the digital divide.

So, whether you’re a tech guru or you’re simply trying to figure out why your microwave has so many buttons, there’s a role for you in this story. Awareness being the first.

the
new
york
film
festival

Calling attention to the issue

The Digital Divide affects countless children across the United States so we wanted our film posters reflect that — by using many children as the face of the film.

ROLE

Creative Director, Art Director @ R/GA New York
 
Concept + Storytelling + Creative Direction + Art Direction + Documentary + Experiential

ABOUT

Burke Lauderdale is a freelance Creative Director, Art Director who believes that without grit there are no pearls.

He hangs his hat in Austin, Texas and works anywhere planes fly.

CONTACT

Always available via burkelauderdale@gmail.com